Charity donations and support


We are so proud to be able to champion some incredible charities with our time and financial support to raise vital awareness and money for causes close to our and our communities hearts. Every quarter we nominate a new charity to support, donating 50p from every digital course sold. As a team we also pledge our time to additional fundraising activities - see below some of the charities we’ve supported so far!


Current charity partner

This quarter we are supporting Save The Children in donating 50p from every digital course sold.


Our previous charity partners

Q4 2023

We are pleased to have supported Action For Children for Q4, donating 50p of every sale of our digital packs to the charity.

Q2 AND Q3 SALES 2023 - TOMMY’S

We are supporting Tommy’s as our official charity partner for 2023.

Tommy’s provide expert advice and fund pioneering research to prevent stillbirth, miscarriage and premature birth with research centres across the UK. They provide trusted information and support around pregnancy via their PregnancyHub as well as offering vital baby loss support.

Our 2023 commitments include:

  • 50p from every digital course sold from December 2022 to May 2023 was donated to Tommy's.

  • £1 from every Hypnobirthing pack sold on its 5th Birthday in March 2023 was donated to Tommy’s.

  • We undertook a 24-hour-disco-bike-a-thon fundraiser in April which raised a whopping £4,023 (plus gift aid). You can find the link to our JustGiving page here.

  • We'll be collaborating on content to empower you with education for a safe and positive pregnancy experience.

So far this year you’ve helped us raise a grand total of £13,166! THANK YOU x


Q1 sales 2023 - kicks count

From September to November 2022 we were able to donate £3,814 from our online course sales to Kicks Count, the UK's leading baby movement resource and awareness campaign.

Their aim is to reduce the UK's stillbirth and neonatal death rate by raising awareness of baby movements. By doing so, and encouraging mums to report any change in movement immediately, it is estimated that a third of stillbirths could be prevented.